India Haat – E-commerce Web Application

India Haat – E-commerce Web Application

Craft industry in India is huge but unorganized. Maximum buyers for craft items belong to urban India whereas the majority of craftsmen stay in rural areas. The only connect between craftsmen and retailers are middlemen.

Our project aimed at developing a web based application which would meet the demand of the craftsmen, middleman, and the retailer thereby bridging the gap between the craft production unit and the urban market.

Apart from being a professional networking site, India Haat is an open market on web where retailer can allot work to various craftsmen by browsing through the database of craftsmen. Profiles of craftsmen are available online, thus allotting work to correct craftsmen takes minimal time. Also, rating the craftsmen, putting his work on web helps in bringing professionalism to crafts thus raising the total level of craft production. For middleman and craftsmen, web would be another vital medium than craft fairs (existing medium) to search for new market and clients. Large assignments for middleman can be distributed among various craftsmen to work in synchronization for better and fast output. The overall application solves is a professional network catering needs of craft industry.

This project received support from NEDFI (North East Development Finance Corporation), a government organization which helps craft industry in North East India.